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  1. Анализ источников. Оценивайте эффективность и ROMI по любым каналам привлечения трафика. Оптимизация рекламы. На совершённые покупки, новые заказы и любые другие целевые действия. Электронная коммерция. Инструменты аналитики и оптимизации рекламы для интернет-магазинов. Сквозная аналитика.

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      Click maps, link maps, scroll maps, and Form Analysis....

    • Yandex.Metrica

      Yandex Metrica is a web analytics tool that you can use to...

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      Анализ источников. Оценивайте эффективность и ROMI по любым...

  2. Almost all reports in Yandex.Metrica can be completely customized. You can select any dimensions and metrics, add multiple goals to the same report, switch attribution models, create ad hoc segments, and save as many custom reports as you need.

  3. Log in All-Round Web Analytics From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth.

  4. Reports contain statistical information about a site and are divided into standard reports (offered by the service) and custom reports. The Yandex Metrica report is a report constructor. In other words, you can configure it: add or remove dimensions and metrics or add goals and segments.

  5. You can use Yandex Metrica to evaluate the return on your ad investment: compare the cost of attracting audience across different traffic channels with the revenue generated by these channels. You can also track your customer journey end-to-end from ad click to checkout.

  6. Metrics are only part of the story. You will want analysis of both user behavior and intent to understand your audience and improve site design. Session replay, form analytics, click & scroll heat maps are your in-page analytics power pack available right out of the box, for free.

  7. Session Replay technology offers an entirely new level of detail for analyzing the behavior of site users. You can replay user actions exactly as they occurred, to see what happens on each page and how users navigate, right down to every mouse movement, keystroke and click.

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