Search results
17 iun. 2022 · One of the most vivid arithmetic failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald’s Quarter Pounder. With...
17 aug. 2021 · According to A&W Restaurants, this is true. Or at least, there is evidence that it is true. The A&W Third Pounder never sold like the company thought it would even though they advertised it heavily on TV and radio. So, they hired a market research firm to try to figure out why the burger was failing.
By now you've probably heard the story: once upon a time, A&W Restaurants released a third-pound burger that failed to catch on thanks to a misunderstanding of fractions. Just how accurate is this tale of math mistakes and fraction flubs? Read on for the scoop.
13 aug. 2015 · With a third-pound of beef, the A&W burger had more meat than the Quarter Pounder; in taste tests, customers preferred A&W's burger. And it was less expensive. A lavish A&W television and radio marketing campaign cited these benefits.
26 feb. 2016 · Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions.
21 oct. 2021 · A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn’t understand that its burger,...
A&W Restaurants is releasing a cleverly rebranded ⅓ lb. burger to make amends for a decades-old marketing mishap that’s seen renewed interest on social media lately. Just check out this Instagram post.
